360 Virtual Tour Cost.

What a Google 360 virtual tour actually is

A Google 360 virtual tour is a series of interconnected panoramic photos shot inside your business that publish directly to your Google Business Profile and Google Maps. Customers can navigate between rooms the same way they would walk Street View, viewing your space before they decide to visit or book.

Tours are shot by a Google-certified Trusted Photographer using a calibrated 360 camera and published through Google’s Street View backend. The tour lives permanently on your profile (no monthly subscription) and counts toward the "media" engagement signal Google uses in local ranking.

What it costs in Orlando in 2026

Pricing scales mostly with square footage and number of "shoot points" (one panoramic capture per ~150 sq ft of usable space). For a typical Orlando-area small business in 2026, expect:

• ✓Small retail or office (under 1,500 sq ft): $300–$600 one-time.
• ✓Mid-size studio, salon, restaurant (1,500–4,000 sq ft): $600–$1,200 one-time.
• ✓Larger facility (4,000–10,000 sq ft): $1,200–$2,500 one-time.
• ✓Multi-story or complex layout: add 20–40% above the base tier.

The measurable impact on your profile

Google’s own data (from the Trusted program) reports that listings with a 360 tour see roughly 2x the engagement of listings without one. In our work with Central Florida clients, we typically observe a 15–35% lift in "request directions" and "website clicks" from the profile within 30 days of publishing a tour.

For categories where trust matters before the visit (medical clinics, salons, fitness studios, dental, hospitality), the impact is highest. For purely service-area businesses with no public-facing location (mobile mechanics, on-site contractors), a tour is generally not worth the spend.

What the shoot day looks like

Plan a half-day for shoots under 3,000 sq ft, a full day above that. The photographer arrives with the camera and tripod, walks the space with you to map shoot points, and captures each panorama in 5–10 minutes. You should expect the space to be camera-ready (clean, dressed, branded materials in place) and to have public-facing staff briefed on the shoot so they can stay out of frame.

Editing and publishing to Google takes 5–10 business days after the shoot. A 360 Virtual Tour engagement with us also includes optimisation of the surrounding profile fields so the tour publishes alongside fresh photos, posts and category updates.

Frequently asked questions.

Ready to talk?

If this guide helped, the next step is a 15-minute discovery call. We’ll look at where you rank today across Google Search, Maps and AI search, and walk you through the first moves we’d make on your behalf.

Related services: 360 Virtual Tour · GBP Management