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SEODiagnostic-first

SEO
Audit.

A full-stack SEO audit that diagnoses what is actually costing rankings, then hands you a prioritized 90-day plan. Technical health, on-page signals, local SEO, and AI search citation surface — scored, ranked, ready to execute.

See what’s included
SEO Audit from Axel SEO
What an audit actually does

Diagnosis first.

Most service-business sites are not technically broken. They are technically incomplete. The audit reveals which gaps actually cost rankings and which are noise.

What gets scored
  • Technical crawl and indexation
  • On-page and content gaps
  • Local SEO and NAP signals
  • AI search citation surface
  • Core Web Vitals and speed

An SEO Audit is the first thing we recommend to almost any business that is not happy with their search visibility. Most sites have two or three high-impact technical issues plus four to six local SEO gaps that, fixed in the right order, recover most of the lost rankings within ninety days. The audit names them, ranks them, and tells you exactly what to fix first.

We crawl the entire site with Screaming Frog, review log files where available, validate schema and canonicals, and check indexation against Google Search Console. On-page work covers title and meta hygiene, heading structure, internal linking depth, and a content gap analysis against your top three competitors. The local side audits NAP consistency across 50+ directories and validates LocalBusiness schema.

The deliverable is not a 200-page PDF. It is a prioritized list of fixes, sequenced by ranking impact, with a one-hour walk-through call. You can hand the plan to your existing developer or agency, or hire us to execute. Either way, you leave the engagement with a clear next 90 days, not a stack of recommendations no one will read.

What's included

Every layer, one report.

The audit covers everything that influences rankings today, from the technical foundation to the AI search surface. No layer skipped, no recommendation made without evidence.

Technical crawl + indexation

Full Screaming Frog crawl, log file review where available, sitemap and canonical validation. Issues categorized by ranking impact.

On-page + content review

Title and meta hygiene, heading structure, internal linking depth, content gap analysis against your top three competitors.

Local SEO audit

NAP consistency across 50+ directories, GBP optimization check, LocalBusiness schema validation, areaServed coverage by neighborhood.

AI search visibility

llms.txt validation, entity clarity review, citation surface in ChatGPT Search and Perplexity, FAQ and schema for AI Overview eligibility.

How it works

Crawl, diagnose, walk you through it.

01

Crawl

Screaming Frog full crawl plus log review where available. Two to three weeks for a typical small-to-mid site.

02

Diagnose

Issues categorized by ranking impact, not noise. You get a prioritized list, never a 200-page PDF nobody reads.

03

Walk-through

A live review call where we explain every finding and the order to fix them. You leave with a clear next 90 days.

Verified reviews

Don’t take our word for it.

Every review we show is a real, verifiable review left by a real client. Read them yourself on Google.

5.08 Google reviews

You guys do an incredible job. I'm finally seeing real results. Thank you for all your dedication and professionalism!

J
Jean MarcelVerified Google review

I watched a lecture with them back in 2025 and had the most wonderful experience ever! They're amazing and very knowledgeable.

S
Samantha ElizaVerified Google review

They are really good in everything they do! I had a really good experience.

L
Laura Da SilvaVerified Google review
Where we work

We deliver this across Central Florida.

Pick your city to see how an Axel SEO engagement looks in your market. Each location chip opens the city plan, anchored to the Local SEO Retainer.

Common questions

Audit questions.

Everything businesses tend to ask before they start.

Do you fix the issues or just identify them?
The audit deliverable is diagnosis plus prioritized recommendations. Implementation is a separate scope — we can execute, or you can hand the report to your existing developer or agency.
How long does an audit take?
Two to three weeks from kickoff to delivered report and review call. Larger sites with international or multilingual scope can extend to four weeks.
What tools do you use?
Screaming Frog, Google Search Console, Google Analytics 4, Localo Local Rank Checker PRO, PageSpeed Insights, and direct schema validation. Findings are validated manually, not auto-exported from tools.
Is the audit useful for a small business site?
Yes. Small service business sites often have outsized local SEO gaps that an audit surfaces cleanly. Scope adjusts; the priorities don't.
Will the audit cover AI search and AI Overview readiness?
Yes — that is a dedicated section. We score entity clarity, llms.txt and structured data, citation surface in ChatGPT Search and Perplexity, and content structure for passage extraction.
More of the stack

Other search & content services

SEO Audit often pairs with one of these. Each can run on its own or fold into your plan.

Ready when you are

Let’s map your
visibility.

Book a 15-minute discovery call. We’ll look at where you rank today across Google Search, Maps and AI search, and walk you through the first moves in your strategic plan.

(407) 431-6616